Heartland Farms

Website Redesign


Heartland Farms Web Design by UX Aglow

About Heartland Farms


Heartland Farms is a USDA certified industrial hemp farm in Northern Colorado. It has 80 acres of land and the entire family working towards the same dream: provide sustainably grown craft hemp for consumers and to normalize and educate people about the benefits of hemp.


Rationale


Before getting help, the farm owner, Kelsie, only had some content on the about page and a few products to put on her website. She had unnecessary graphs on her product page to fill space. She had no idea what content she should have or how to present it. She also needed help with eCommerce functionalities such as adding shipping fee, tax rate, establish minimum dollar amount for free shipping, inventory management and collect customer reviews.


Scope: A complete renovation to improve the look, functionality and usability of an eCommerce website.


 

The Old Look




 

The New Site


Soon after I received content from her I started to collect relevant stock photos to help her create the atmosphere. This website is full of images including Kelsie’s images and stock photos. I added all eCommerce features as requested, and added banners and lightboxes to deliver promotional messages and restrictions.


The final design was beyond Kelsie’s expectations. She was so proud and showed it to everyone she knows.



Client Feedback


Kelsie Schiechl: "I worked with Gloria MacGillis who was assigned to me to help build my website. Gloria took so much time to make sure she understood the concepts that we wanted to incorporate. I wanted to give her creative freedom and it was like she read my mind. Our website turned out perfect and we couldn’t be more pleased! Will recommend to everyone".


Site Walk Through