Every business needs a website, but not every business has a great website. A great website is a efficient store front with a reliable, low-maintenance employee who consistently delivers results. It efficiently communicates information, looks professional, and seamlessly provides goods or services—all while reflecting your brand identity.

At Glow Up, we believe that a great website is built on two pillars: Branding and User Experience (UX). That’s why we focus on crafting websites that not only look stunning but also provide an intuitive and enjoyable experience for your customers, which build trust and drives conversion.
We also collaborate with industry leaders in SEO and Google Ads because we understand the value of specialization. By working with experts who are passionate about their fields, we ensure our clients receive top-tier support in every aspect of their online presence. At Glow Up, we’re dedicated to helping your business shine in the digital world.
Step One: Material Gathering for Web Design
Wether you are designing a new website or re-designing, take this as an opportunity to organize or reorganize your materials. At Glow up, we will provide our client with a starting point text template and a Google folder to drop all of your media assets. This is the most crucial step to set your project up for success. Our team can help guide you or even provide re-writing services as part of your package or as a separate service, however, as much as we can help guide, you are the soul of your business, and your input will make a huge impact.

Text Content
In some cases, a business owner struggle a lot on this step because they don't believe themselves as good writers. If you are comfortable with AI, we highly recommend you try it out. If not, we can help. Typically, there are a few different type of problems you might find yourself facing:
Too many thoughts and ideas: In this case, try not to stress about structure, or which page these info would be on your website, just write it all down, and organize later. Once you feel pretty good, let your designer know, and we can organize it with you together.
Don't know what to write: This is a pretty common situation, and this is why we provide you with the text template. Within the template, you'll see some more helpful pointers and articles to help you generate ideas. Within that template, we also ask you if you have any inspiration websites. Looking at what your competitors are doing might also help getting some ideas.
Have it all in my head but just can't seem to put it on paper: If this is the case, our team will do an recorded interview with you by asking you a lot of questions. According to your answers, we'll put together the content for you. This is the last resort as it doesn't happen all that often and it usually is a separate service, which will occur an hourly charge.
With your text developed, our designer will read your content throughly. Our main goal is to make sure your text content is:
Suitable for your target audience: Some business owners struggle to define their target audience, if you are too, that's totally ok. We can help you with that.
Easy to understand: we make sure to understand your content completely so your customers will understand it too. We'll ask questions and help complete your content if we don't understand by reading your draft. We approach it as your first time customer who are excited to learn about your business, and our goal is to make your product or services appeal to as many customers as possible for maximum conversion.
Language consistency: We make sure you are using consistent language when describing similar product or services so your user will not be confused.
Answers questions: we took on your project because we believe in what you do. As your first big fan, we are curious and we want to know as much as possible. We will place those answers strategically through out your website and if your website is answering the questions people are asking on the internet, it will bring more traffic to your website and free you up from having to answer the same questions over and over again.
Well organized: We make sure to understand the structure of all the information so it can help us with the next steps of web design.
Media Assets
We will share a Google folder with you so you can drop them in. Again, organization is key to ensure efficient communication. A Google folder is just like a folder on your computer desktop. You can create folders within folders as well as renaming files. If you have a lot of files, we highly recommend to spend some time to organize it, so we don't bother you a lot for clarifications along the way. If you have most of your files on your smart phone, we suggest to download the Google drive app so you can upload directly from your phone. Then, use your computer to organize it. Typically, we'll see a structure like this:
Current Branding Assets (If we are designing or redesigning your logo and branding, please feel free to upload some inspirations and current assets, and we'll be uploading your new assets once we are done)
Photos relevant to your business, eg. team headshots, facility, products, etc... Don't worry too much about decorative imageries as we'll be looking for what's suitable for your business from free stock photo sources. If nothing is suitable, we can look at some paid options.
Videos (If you have to host them only through your website). Otherwise, hosting them on youtube or Vemvo is a great way to improve site loading speed. If you decided to upload them on one of those platforms, just include them in the text file we give you.
PDFs are usually not recommended as an everyday display because they are not SEO or mobile friendly, however, if it's a lead magnet or it actually require people to download file, we are all about it.
Step Two: Inspiration Gathering

On a big digital white board, we'll look at screenshots of all your inspirations, our findings that we think you'd love. Taking a look at each in depth and pooling all great ideas together. At this point, we should also have all your content organized and put together your menu system to make sure your site structure is easy to understand and navigate. In the case of too many items, our team might need to perform mind mapping first, and/or a card sorting exercise.
Step Three: Wireframe Development
What is a wireframe?
A wireframe is a simple, visual blueprint of a website that outlines its structure, layout, and key elements without focusing on design details like colors or images. It serves as a guide to map out where things like menus, buttons, text, and images will go, helping to plan the user experience and functionality. Wireframes are essential for aligning business owners and designers early in a project, ensuring everyone agrees on the framework before moving into detailed design and development.

How it's presented?
After gathering all inspirations and understanding the general structure of the website, our designer will create a wireframe. This will be added to the same whiteboard where we’ve collaborated so far, bringing everything together in one place. The wireframe serves as a visual blueprint, allowing us to clearly see how the website will function and flow. We encourage your feedback during this stage—it’s the perfect opportunity to collaborate, brainstorm, and even spark new ideas. Once we present the wireframe and refine it based on our discussion, we’ll send you the updated version and await any additional input you may have.
Step Four: Desktop Building & Presentation
Once the wireframes are finalized, our team will begin building the actual website—exciting, right? This step typically takes 1-2 weeks, though larger websites or those requiring custom coding may take a bit longer. Don’t worry—our designer will keep you informed and let you know exactly when the presentation is scheduled. During the development phase, you can sit back, relax, and let us handle the heavy lifting.

At the presentation, we’ll walk you through every page of the website, ensuring everything meets your expectations. Take as much time as you need to provide feedback—your input is essential to making sure the final product is perfect for you.
Step Five: Revision & Testing
Revision Hours
When you signed up with Glow Up, you received a set number of revision hours. These hours begin after the presentation and cover both communication and the actual revision work. For 97% of our clients, only a few hours are needed, but we include extra hours as a buffer, just in case. If your revisions require more time than allotted, any additional hours will be added to your next invoice.
The purpose of revision hours is to maintain balance—since we’ve already spent considerable time in the planning and design stages, our first draft is typically 95% aligned with your vision. Revision hours help establish boundaries, ensuring our designers are compensated for any significant additional work.
To make the process as smooth as possible, we’ll send you a feedback link where you can leave comments directly on the website, ensuring clear and effective communication.
Testing
It’s important to note that revision hours apply only to aesthetic changes and minor content updates. After the revisions, we’ll move on to testing all functionalities to ensure your website performs flawlessly at launch.
If this is a brand-new website, we’ll set you up with hosting, connect your domain name, and perform additional tests. For redesigns, some testing may need to wait until your domain name is connected. Rest assured, we’ll ensure everything is running smoothly before going live!
Step Six: Mobile Development

Once the desktop version of your website is finalized, we’ll move on to mobile development—an essential step since approximately 60% of users will visit your website on a smartphone, compared to 38% on desktop and only 2% on tablet (though these numbers can vary depending on your target audience). Glow Up ensures your website is fully responsive across all viewports, delivering a seamless user experience regardless of device.
This phase typically takes about half a week or longer, depending on the complexity of the design. Once mobile development is complete, we’ll send you another feedback link so you can review and request any necessary changes. At this stage, you should have plenty of revision hours left, but if additional work is required, any extra hours will be added to your next invoice.
Step Seven: On-page SEO
What is SEO
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to attract more organic (non-paid) traffic. It involves optimizing many elements of a website, including content, keywords, metadata, images, and overall site structure, to make it more relevant and appealing to search engine algorithms.
SEO goes hand in hand with user experience (UX). Even if your website ranks number 1 on a search engine, a poor user experience—such as slow loading speeds, difficult navigation, or irrelevant content—can cause users to leave quickly. This high bounce rate signals to search engines that your website isn’t meeting user expectations, which can lead to lower rankings over time.
On the flip side, a website that focuses on both SEO and user experience has a significant advantage. Within a few months to a year, it can potentially outrank websites that have existed for over a decade but neglected SEO. By providing valuable content and a seamless experience, search engines are more likely to recognize your website as a reliable resource, rewarding it with better visibility and higher rankings.

What do Glow Up do on SEO?
At Glow Up, we ensure your website is set up for long-term success by handling all the essential aspects of SEO. This includes performing all the initial on-page SEO setups and taking care of the technical backend that might not always be visible. Additionally, we’ve already put in significant effort during the content phase, making sure your content is relevant to your target audience, answers the right questions, and encourages visitors to stay on your site and convert.
Our SEO tech will then identify and implement 5+ major keywords, strategically placing them in the areas where they will have the most impact on your website’s performance. If these changes affect the website’s copy, we’ll reach out to let you know so everything aligns.
If you’ve opted for a package that includes advanced keyword research, our SEO tech will go even deeper to find keywords with the right search intent, high search volume, and low competition. This will help your website rank higher and attract the right traffic. However, it’s important to remember that SEO is a long-term strategy, and it may take anywhere from a few months to a year for your website to rank. This process is largely determined by the search engine algorithms.
If you’d like to speed things up or further enhance your SEO, we highly recommend booking a call with Abigail Hardin from Create & Collabs. She’s an expert in the field and would be excited to help take your SEO to the next level!
When should technical SEO be performed?
SEO is a critical aspect of your website—after all, what's the point of building a site if no one can find it? At Glow Up, we’ve already made sure your content is relevant, concise, and easy to understand, which is a key part of SEO. We’ve also ensured that your website is user-friendly and mobile-responsive—another essential element for SEO success. Now, we’re diving into the technical part, which is the behind-the-scenes work that you won’t necessarily see but is just as important.
For brand-new websites, technical SEO is typically performed after the website is launched—once hosting is set up, the domain is connected, and you’re actively promoting it. For redesigns, things are a bit different because you might already have traffic. Depending on your traffic levels, we can either wait until after launch to perform technical SEO if the traffic is low, or we can prioritize it before connecting the domain name if your traffic is significant.
Keep in mind that with a redesign, a temporary drop in traffic is normal. At Glow Up, we have a structured approach in place to minimize this as much as possible. By following a strategic process, we can not only mitigate the impact but also position your website to come back even stronger in the long run. A more optimized and well-designed website will signal to search engines that your site is more valuable than before. So, even though traffic might dip initially, your conversion rates should increase, and within a few months, your traffic should bounce back—now that’s something to get excited about! 🤩
Step Eight: Site Launch and Next Steps!

Congratulations on your new website! 🎉 Now, take a deep breath, kick back, and relax—just kidding! While launching your website is a huge accomplishment, there’s still more work to be done. Again, think of your website as your digital storefront, complete with an automated employee providing exceptional service and answering any questions your visitors might have. But just like a real store, it still needs regular maintenance, ongoing marketing efforts, and possibly some ads to keep it fresh, relevant, and continuously attracting the right audience.
If you want to take a vacation now, though, that’s totally okay too! After all, you’re the boss! Another perk of being in charge! But take a moment to celebrate—seriously, you’ve earned it. 😊
At Glow Up, we offer maintenance plans as well as social media marketing plans, and we can go over all your options when you're ready. As for SEO and ads, we’ve got some great recommendations that we can discuss once you’re all settled. One step at a time!
Again, huge congratulations on completing your project! We’ll be giving you a shout-out on social media to help spread the word! 🎉