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Why Industry Experience Isn't Always the Most Important Factor When Choosing a Web Designer or Agency
One of the most common questions we hear from prospective clients is: "Have you worked in my industry before?" It's a fair question. When you're investing in a new website, it's natural to want a team that understands your business, your customers, and your industry. While industry experience can certainly be valuable, it's not always the deciding factor in creating a successful website. In fact, there are times when a fresh perspective can be one of the greatest advantages.

Gloria MacGillis
Jun 233 min read


How to Choose a Web Designer: 10 Questions Every Business Owner Should Ask
Your website is often the first impression potential customers have of your business. Whether you're launching a new company, refreshing an outdated site, or trying to improve online conversions, choosing the right web designer can have a significant impact on your success. Unfortunately, many business owners don't know what to look for when comparing web designers. Price, portfolio, and promises can all sound appealing, but they don't always tell the full story. Over the yea

Gloria MacGillis
Jun 45 min read


The Ultimate Website Glow Up: Our Design & Redesign Process and Strategy
Every business needs a website, but not every business has a great website. A great website is like an efficient storefront with a reliable, low-maintenance employee who consistently delivers results. It efficiently communicates information, looks professional, and seamlessly provides goods or services—all while reflecting your brand identity. At Glow Up, we believe that a great website is built on two pillars: Branding and User Experience (UX) . That’s why we focus on craf

Gloria MacGillis
Jan 27, 202511 min read
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